Best friends Pooja and Beatrice met while studying law, united by a desire to create meaningful change in the world. Their paths eventually diverged—Pooja returned to India during the COVID-19 pandemic to support her family’s textile business, while Beatrice pursued family law, advocating for vulnerable communities.

A ski trip reunited them, and a shared frustration sparked something new: the lack of flattering, eco-conscious winter jumpers. Disheartened by the environmental toll of synthetic fibres, they began exploring sustainable alternatives—leading them to the exceptional qualities of Merino wool.

This passion project evolved into Linla, a brand that merges their love of style with a deep commitment to sustainability. Our luxurious Merino wool jumpers are soft, stylish, and designed to flatter—all while being kind to the planet.

At Linla, we believe fashion should never come at the environment’s expense. That’s why we focus on ethical production, sustainable materials, and timeless design. Join us in redefining winter wear—one beautiful, eco-friendly jumper at a time.